Fast Moving Consumer Goods Marketing Strategy
Venus Food empowers your business to negotiate the exciting but challenging world of global FMCG (fast-moving consumer goods) expansion. We’re more than simply consultants; we’re a team of experienced FMCG specialists dedicated to supporting you in reaching a large 7 billion potential customers in different locations such as the Middle East, Africa, Europe, South-east Asia, and the Indian subcontinent.
Our Approach
Market Deep Dive
We thoroughly analyse your target markets in the Middle East, Africa, Europe, South-east Asia, and the Indian subcontinent. This includes
- Understanding local tastes, shopping habits, and cultural differences.
- Competitive landscape analysis involves identifying significant companies, their strengths and weaknesses, and potential gaps for growth.
- Navigating import and export laws, labelling specifications, and any other obstacles to adherence to the regulatory environment.
Tailored Route-to-Market (RTM) Strategy
Drawing on our industry knowledge and market data, we create a customized RTM plan that includes
- Distribution channels: Identifying the most efficient and cost-effective ways to reach your intended audience.
- Logistics and supply chain: Creating a reliable system for timely and cost-effective product delivery.
- Marketing and brand positioning: Entail developing a localized marketing plan that resonates with the local audience.
Benefits of Partnering with Venus Food
Are you ready to take your brand global?
