The Role of Route-to-Market (RTM) Strategy in FMCG Sales Growth
In the very competitive consumer goods (FMCG) industry, an effective Route to Management (RTM) strategy is a key driver of sales growth. While businesses shift towards delivering the goods to the consumers on time, cost-effectively, and at the right price, an effective route to market strategy FMCG makes it possible for the correct products to […]